Cover; Title; Copyright; Dedication; CONTENTS; Contributors; Acknowledgements; Introduction: Once upon a time . . .; SECTION I ... There was a Prince/ss ... The androgyne; 1 Transitional fantasies of masculinity; 2 Snow White and the Huntsman : the fairytale of gender and the female warrior; 3 The second loss of androgyny: the fairytale of dualism; SECTION II The Quest: the Old Wise Helper and the Magical Object; 4 Crumbling rejuvenation: archetype, embodiment and the 'Aging Beauty myth'; 5 Finding the golden egg: illusions of happiness in an age of consumer capitalism
6 The self-knowledge industry and myths of happiness7 The shadow of redemption: the Grail and the self-knowledge industry; SECTION III May all your Wishes come True; 8 Engaging marriage: rom coms and fairy tale endings; 9 The myth of authentic self-actualisation: happiness, transformation and reality TV; 10 A difficult task: Sarah Lund and the crime of individuated happiness; Author Index; Subject Index
