Cover; Acknowledgments; Table of Contents; Preface ; Introduction: Sports, Democracy and Consumer Culture ; One-Welcome to the Consumer Arena: Sports Stadiums and Consumerism ; Two-The Sports Gaming Culture ; Three-Does It Have to Be in the Game? Sports Video Games and Sponsorship
Four-"It's Not How You Play, but How You Look": Sports Merchandising and Consumer Spectacle Five-Sports, Consumer Culture and the Prospects for Change ; Chapter Notes ; Bibliography ; Index
Summary
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"-- Provided by publisher
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from PDF title page (EBSCO, viewed August 22, 2016)
