| Description |
1 online resource (185 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface ; Acknowledgments ; Prologue ; Blind Men Describing the Elephant ; "Let's Open the Door. It's a Big World Out There!!" ; Chapter 1: Introduction: What Does Toyota's "Thinking Habits" Mean? What Is the Toyota Way of Thinking? ; Thinking Needs to Become a Habit ; The Six Thinking Habits of the Mikawa Samurai ; Who Established Toyota's Thinking Habits? ; Enacting "The Toyota Way" in 2001 ; Chapter 2: Secret Ingredient #1: Don't Chase Tradition-The Uniqueness Principle ; Start from the "Nothing-Nothing Syndrome." |
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What Does It Mean to Pursue Uniqueness? The Thinking Habits Toyota Rejected ; Opening the American Market ; When in Rome, Do as the Romans ; Global Strategy and Antitrust Laws ; While Holding on to Patriotism, Become a Dyed-in-the-Wool Citizen of the Country ; Offering a New Dream to the Citizens of the Country ; Creating a Spirit That Gives Back to Society ; Mindfulness in Procurement ; Toyota's Global Marketing Strategy: Secret Ingredient #1 ; Chapter 3: Secret Ingredient #2: Just-in-Time Information Collection-The Purposeful Information Principle ; The Negative Effect of the Internet |
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The Expanding Virtual World Running in Futility: Gemba-ism ; Toyota's Headquarters Are in the Gemba (on the Factory Floor) ; The Genchi/Gembutsu/Gemba-ism Principle ; Imagination Is Greater than Knowledge and Information ; Applying Gemba-ism When Pioneering a New Market ; What Creates a Sheep-Like Phenomenon? ; Toyota's Global Marketing Strategy: Secret Ingredient #2 ; Chapter 4: Secret Ingredient #3: A Professional Systems Architecture-The Systems Principle ; The Secret of the Tokugawa Thinking Habits ; A "Building Structures" Genius Supports Toyota's Architecture |
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The Wisdom of Using Building Structures in the Allied Forces of Tokugawa and Nobunaga The Secret of Just-in-Time ; Systems Structure and Systems ; The Meaning of Toyota's Kaizen System ; Toyota Emphasis on Connections/Links ; The Importance of a Process-Focused Management ; Thinking Broadly Started from a Source Downstream ; Building Systems Structures Overseas ; Building the Structure for the NUMMI Launch ; Building Systems Architecture for Local Procurement ; Effective Outcomes of the Effort of Toyota's System Architecture ; Establishing a Base in Europe |
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Identifying Opportunities: The Launch to the Rest of the World Significance of NUMMI ; Overseas Marketing with Emphasis on Quality, Cost, and Delivery, and Changes in Vehicle Sales ; Toyota's Global Marketing Strategy: Secret Ingredient #3 ; Chapter 5: The Hybrid Thinking Engine Drives Toyota: Breakthrough Thinking's Four Principles ; Breakthrough Thinking's Four Principles or Thinking Circuits ; Step 1: The People Involvement Principle-People Are at the Center ; Step 2: The Purpose Principle-Exploring the Reason for Existence ; Step 3: The Future Solution Principle-Ultimate Thinking |
| Notes |
Step 4: The Living Solutions Principle-Solutions That Keep Continuously Changing |
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Print version record |
| Form |
Electronic book
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| Author |
Noguchi, Koichiro
|
|
Plenert, Gerhard
|
| ISBN |
9781351671552 |
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1351671553 |
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