Limit search to available items
Book Cover
Author Hibino, Shozo, author

Title Toyota’s Global Marketing Strategy : Innovation through Breakthrough Thinking and Kaizen / Shozo Hibino
Edition First edition
Published Boca Raton, FL : CRC Press, ©2017
Online access available from:
ProQuest Ebook Central Subscription    View Resource Record  


Description 1 online resource (xviii, 166 pages) : illustrations, text file, PDF
Contents Chapter 1 Introduction: What Does Toyota’s ?Thinking Habits? Mean? What Is the Toyota Way of Thinking? -- chapter 2 Secret Ingredient #1: Don’t Chase Tradition—The Uniqueness Principle -- chapter 3 Secret Ingredient #2: Just-in-Time Information Collection—The Purposeful Information Principle -- chapter 4 Secret Ingredient #3: A Professional Systems Architecture—The Systems Principle -- chapter 5 The Hybrid Thinking Engine Drives Toyota: Breakthrough Thinking’s Four Principles -- chapter 6 Secret Ingredient #4: A Company That Nurtures People—The People Involvement Principle -- chapter 7 Secret Ingredient #5: Explore the Reason for Existence—The Purpose Principle -- chapter 8 Secret Ingredient #6: In Pursuit of the Ultimate Solution—The Future Solution Principle -- chapter 9 Secret Ingredient #7: When Progressing toward Ideal Future Solutions, Confront the Present—The Living Solution Principle -- chapter 10 The Seven Thinking Habits of Global Marketing
Summary "Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities -- Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse its marketing strategy. This is the first book of its kind ? it is authored by former Toyota marketing executives.This book explores:(1) Toyota Thinking habits, which means Toyota people think differently from other people, based on the historical Edo age, the general Tokugawa. This book discusses the following thinking principles: 1-1: Holistic Thinking1-2: Absolute Thinking1-3: Simple and sturdy1-4: Solidarity 1-5: Gratitude Sprit1-6: System Architecture(2) Global Marketing StrategyOne of the authors, Mr. Noguchi has been the first facilitator of Toyota Global Marketing and he facilitated the joint venture between GM and Toyota: New United Motor Manufacturing Inc.? Since this joint venture, Toyota global marketing has been expanding drastically and he became a top leadifer of Toyota Global Marketing strategy. He will talk about the strategy in this book.(3) Breakthrough ThinkingOne of the authors, Dr. Hibino is a foundifer of Breakthrough Thinking and has been a consultant of Toyota Motor. This book is written by Toyota's former executive managing director and a foundifer of Breakthrough Thinking from the viewpoints of Toyota Thinking Habits and Breakthrough Thinking on the subject of Toyota Global Marketing Strategy."--Provided by publisher
Subject BUSINESS & ECONOMICS / Quality Control.
BUSINESS & ECONOMICS / Sales & Selling.
Form Electronic book
Author Noguchi, Koichiro
Plenert, Gerhard
ISBN 1351671553