Title Socially responsible consumption and marketing in practice : collection of case studies / Jishnu Bhattacharyya, M.S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege, editors

Published Singapore : Springer, [2022] ©2022

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Description 1 online resource : illustrations (some color) Contents Introduction -- Key Principles and Concepts -- Current Developments (Review of Extant Literature) -- Case Studies Summary The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers Notes Online resource; title from PDF title page (SpringerLink, viewed February 17, 2022) Subject Consumption (Economics) -- Social aspects -- Case studies Consumer behavior -- Social aspects -- Case studies Marketing -- Social aspects -- Case studies Social responsibility of business -- Case studies Consumer behavior -- Social aspects Consumption (Economics) -- Social aspects Marketing -- Social aspects Social responsibility of business Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Bhattacharyya, Jishnu, editor Balaji, M. S., editor Jiang, Yangyang, editor Azer, Jaylan, editor Hewege, Chandana R., editor ISBN 9789811664335 9811664331

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