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Author
Bhattacharyya, Jishnu, author
Title
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science / Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim
Published
Milton : Productivity Press, 2021
Click on the following:
ProQuest Ebook Central
Copies
Description
1 online resource (945 p.)
Notes
Description based upon print version of record
Subject
Marketing -- Case studies
Social responsibility of business -- Case studies
Marketing
Social responsibility of business
Genre/Form
Case studies
Form
Electronic book
Author
Bhattacharyya, Jishnu, author
Dash, Manoj Kumar, author
Hewege, Chandana, author
Balaji, M. S. author
Lim, Weng Marc. author
ISBN
9781000408027
1000408027
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