Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation / Patrick Heinecke
pt. 1. Theoretical setting for regional strategies and regional success -- pt. 2. Development of a regional success factor model for the analysis of the regional strategy-success relationship -- pt. 3. Success factors of regional strategies : a new perspective on the geographic competitiveness of multinational corporations
Summary
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator
