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Book Cover
Streaming video

Title Measuring programs, ROI, and customer engagement
Published Chicago, IL : American Marketing Association, 2012

Copies

Description 1 online resource (1 video file (5 min., 51 sec.)) : sound, colour
Series AMA-TV
AMA-TV
Summary AMA TV explores many angles and approaches to analyzing ROI. The standard definition is 'return on investment, ' but there are other ways to interpret the ubiquitous acronym
Performer Presenters, Randell Mauricio, Eva Kovacs, Jeffrey Hayzlett
Audience Specialized
Notes Closed-captions in English
Online resource; title from home page (viewed on July 14, 2016)
Subject Marketing.
Rate of return.
Marketing
marketing.
Marketing.
Rate of return.
Genre/Form Internet videos.
Nonfiction television programs.
Nonfiction television programs.
Internet videos.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Form Streaming video
Author Mauricio, Randell, on-screen presenter
Kovacs, Eva, on-screen presenter
Haylzett, Jeffrey, on-screen presenter
ISBN 9781473986220
1473986222