| Description |
1 online resource (501 p.) |
| Series |
Routledge Revivals Series |
|
Routledge Revivals Series
|
| Contents |
Cover -- Half Title -- Title -- Copyright -- Original Title -- Original Copyright -- Preface -- Contents -- Introduction What do we know about Fashion Dynamics ? -- 1. The Styling and Transmission of Fashions Historically Considered -- 2. The Evils of 'Fashion' -- 3. Three Centuries of Women's Dress Fashions -- a Quantitative Analysis -- 4. Recurring Cycles of Fashion -- 5. The Fate of Fashion Cycles in our Modern Society -- 6. Fashion, Sumptuary Laws and Business -- 7. The Limits of Fashion Control -- 8. Consumer Fashion -- 9. Fashion -- 10. Character and Direction of Fashion Movements |
|
11. A Note on the Trickle Effect -- 12. A Rebuttal to the 'Trickle Down' Theory -- 13. The Forces of Fashion -- 14. Fashion Leaders -- 15. The Diffusion of Fashion -- 16. The Dynamics of Innovation -- 17. 'Le Bleu est à la Mode Cette Année' -- 18. Fashion: From Class Differentiation to Collective Selection -- 19. What Makes Fashion ? -- 20. Fashion in Women's Clothes and the American Social System -- 21. Cars and Clothing: Understanding Fashion Trends -- 22. Taste and Fashion since the French Revolution -- 23. The Natural History of Fads -- 24. Themes in Cosmetics and Grooming |
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25. Fashions in Christian Names -- 26. The Seamless Stocking Saga -- 27. Fashion Theory and Product Design -- 28. How Predictable are Fashion and other Product Life Cycles ? -- 29. The Identity of Women's Clothing Fashion Opinion Leaders -- 30. Colour Trends and Consumer Preference -- 31. Product Strategy and Management in British Textile Industries |
| Summary |
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject |
| Notes |
Description based upon print version of record |
| Genre/Form |
Electronic books
|
| Form |
Electronic book
|
| Author |
Midgley, David
|
|
Christopher, Martin
|
|
Hayhurst, Roy
|
| ISBN |
9781040004456 |
|
1040004458 |
|
