Title Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

Edition Third edition Published Thousand Oaks, Calif. : SAGE, [2011] ©2011

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.83 Bea/Hom 2011		AVAILABLE

Description xiv, 603 pages ; 29 cm Notes Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999 Published in cooperation with the Association for Consumer Research Bibliography Includes bibliographical references and index Subject Marketing research. Consumer behavior -- Research. Author Bearden, William O., 1945- Handbook of marketing scales Netemeyer, Richard G., 1956- Haws, Kelly L. LC no. 2010026666 ISBN 9781412980180 cloth 1412980186 cloth

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