Limit search to available items
Book Cover
E-book
Author Desbordes, Michel

Title The Global Sport Economy : Contemporary Issues
Published Milton : Routledge, 2019

Copies

Description 1 online resource (339 pages)
Series Routledge Research in Sport Business and Management Ser
Routledge Research in Sport Business and Management Ser
Contents Introduction: The current situation and outlook for sports markets -- Sports marketing, from humble beginnings to maturity -- Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience -- CSR and sports event organisers : state of play, controversies and perspectives -- Growth, growth drivers and the energy sources -- A short history of the sporting goods industry -- New behaviour trends among consumers of sporting goods -- Innovation in the sports industry -- From monopoly to competition : the new strategic challenges facing public sports organisations -- The governance of sports federations : current challenges in an international context -- Sports tourism : contemporary issues and new trends on a global market
Summary "This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance"-- Provided by publisher
Notes Print version record
Subject Sports -- Economic aspects.
Sports administration.
Sports administration
Sports -- Economic aspects
Form Electronic book
Author Aymar, Pascal
Hautbois, Christopher
ISBN 9780429621888
0429621884