| Description |
xv, 292 pages : illustrations ; 24 cm |
| Contents |
Introduction: Why the Expressive Organization? / Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen -- Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations / Mary Jo Hatch and Majken Schultz -- Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations / Jay B. Barney and Alice C. Stewart -- How Brands are Taking over the Corporation / Wally Olins -- Markets and Meanings: Re-Imagining Organizational Life / Paul du Gay -- The Road to Transparency: Reputation Management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted Images and Reputation Repair / Janet M. Dukerich and Suzanne M. Carter -- Building and Managing Corporate Brand Equity / Kevin Lane Keller -- Building the Unique Organization Value Proposition / Simon Knox, Stan Maklan and Keith E. Thompson -- Corporate Communication Orchestrated by a Sustainable Corporate Story / Cees B. M. van Riel -- Planning and Communicating Using Stories / Gordon G. Shaw -- Managing the Corporate Store / Mogens Holten Larsen -- Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation / Jan Mouritsen -- The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy / Paul A. Argenti and Janis Forman -- Self-Absorption and Self-Seduction in the Corporate Identity Game / Lars Thoger Christensen and George Cheney -- Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Science and Fiction / Barbara Czarniawska |
| Summary |
"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of value? What are the implications of corporate branding for organizational structures and processes?"--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Branding (Marketing)
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Business communication.
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Corporate image.
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Corporations -- Public relations.
|
| Author |
Hatch, Mary Jo.
|
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Holten Larsen, Mogens.
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Schultz, Majken.
|
| LC no. |
00037459 |
| ISBN |
0198297785 (cased) |
|
0198297793 (paperback) |
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