Title Campaigning on Facebook in the 2019 European Parliament election : informing, interacting with, and mobilising voters / Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll, editors

Published Cham, Switzerland : Palgrave Macmillan, 2021

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Description 1 online resource (1 volume) : illustrations (black and white) Series Political campaigning and communication Political campaigning and communication. Contents Part I Framework -- 1. Campaigning for Strasbourg on Facebook: Introduction to a 12-Country Comparison on Parties Facebook Campaigns in the 2019 European Parliament Election -- 2. Social Media as a Campaigning Tool in Elections: Theoretical Considerations and State of Research -- 3. Analysing European Parliament Election Campaigns Across 12 Countries: A Computer-Enhanced Content Analysis Approach -- Part II The European Election Campaign 2019 in 12 European Countries: Country Analyses -- 4. With Greetings from Ibiza: The 2019 EP Election in Austria -- 5. A Day Off During the 2019 Folketing Election Campaign: Political Parties Use of Facebook in the EP Election in Denmark -- 6. France: Parties Communication Strategies After the 2017 Earthquake -- 7. European Issues, but National Campaigning of German Parties -- 8. Same Strategy, but Different Content. Hungarian Parties Facebook Campaign During the 2019 EP Election -- 9. When Nothing Happened But Much Changed: How Political Parties in Ireland Used Facebook in the 2019 EP Election Campaign -- 10. The 2019 EP Election in Italy: A Titanic Victory for Salvinis League -- 11. It is Only a Drill: the 2019 EP Election Campaign on Facebook in Poland as a Testing Ground Before the Autumn Parliamentary Elections -- 12. Romania: Internal Affairs Set the Agenda of the 2019 EP Election Campaign -- 13. Spain and Facebook in the 2019 EP Election Campaign -- 14. Sceptical Sweden: Right-wingers Dominate, Traditional Campaigning Permeates During the 2019 EP Election -- 15. The UK: The Post-Brexit, Ghost Election -- Part III The European Election Campaign 2019 in 12 European Countries: Focused Analyses -- 16. European Party Groups: Transnational Continuation or Complement of European National Parties? -- 17. Populism on Facebook -- 18. Political Advertising on Facebook -- Part IV Conclusion -- 19. Information Greater than Mobilisation Greater than Interaction: Contours of a Pan-European Style of Social Media Campaigning Summary This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances Notes Print version record Subject European Parliament -- Elections, 2019 European Parliament SUBJECT Facebook (Electronic resource) http://id.loc.gov/authorities/names/n2007076967 Facebook (Electronic resource) fast Subject Elections -- European Union countries Internet in political campaigns -- European Union countries Social media -- Political aspects -- European Union countries Elections Internet in political campaigns Politics and government Social media -- Political aspects European Union countries -- Politics and government -- 21st century European Union countries Form Electronic book Author Hassler, Jörg, editor Magin, Melanie, editor Russmann, Uta, editor Fenoll, Vicente, editor ISBN 9783030738518 3030738515

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