Title Edison in the boardroom : how leading companies realize value from their intellectual assets / Julie L. Davis, Suzanne S. Harrison

Published New York : Wiley, 2001

Click on the following:
O'Reilly

Copies

Description 1 online resource (xiv, 210 pages) : illustrations Series Intellectual capital series (New York, N.Y.) Contents Introduction: The Edison Prophecy -- A Brief History -- Why Intellectual Property Is Important -- The Edison Mindset -- The Value Hierarchy -- The Intellectual Property Management System -- Level One--Defensive -- What Level One Companies Are Trying to Accomplish -- Best Practices for the Defensive Level -- Level Two--Cost Control -- What Level Two Companies Are Trying to Accomplish -- Best Practices for the Cost Control Level -- Level Three--Profit Center -- What Level Three Companies Are Trying to Accomplish -- Best Practices for the IP Profit Center Level -- Level Four--Integrated -- What Level Four Companies Are Trying to Accomplish -- Best Practices for the Integrated Level -- Level Five--Visionary -- What Level Five Companies Are Trying to Accomplish -- Best Practices for the Visionary Level -- The Dow Chemical Company: A Case Study -- The Dow Chemical Company: Built on Inventions -- The Journey from Patents to Intellectual Assets -- The Journey Continues: Intellectual Capital Management for the 21st Century -- The ICM Pilot Program -- Key Learnings from the Dow ICM Pilot in Polyurethanes -- The Future at Dow Is Intellectual Capital Management -- Mining a Portfolio for Value -- Understanding Your Claim -- What to Look For -- Value Extraction Objectives -- How to Mine -- The Portfolio Mining Process -- Competitive Assessment -- Why Perform a Competitive Assessment -- Company Position -- Key Indicators of Need -- General Approach -- Integrated Performance Reporting Summary Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the 'idea' stage for tremendous amounts of money Bibliography Includes bibliographical references and index Notes Copyright © John Wiley and Sons 2001 Print version record Subject Corporations -- Valuation. Intellectual capital. Research, Industrial -- Economic aspects Technological innovations -- Economic aspects TECHNOLOGY & ENGINEERING -- Automation. Corporations -- Valuation Intellectual capital Research, Industrial -- Economic aspects Technological innovations -- Economic aspects Form Electronic book Author Harrison, Suzanne S ISBN 0471217352 9780471217350

  Permalink