| Description |
1 online resource |
| Contents |
How to Make Big Money from Who You Are and What You Know; Contents; Preface; Prologue; Chapter 1: Pain Into Gain; A ray of hope; One of 'those' moments; A date with destiny; A passion into profit; The end of a cycle; Now it's your turn; YOU a highly paid author, mentor, coach, consultant, speaker or trainer; Chapter 2: Preparing for a New Economy; The mentoring industry; Business in the information age; Stand out from the crowd; Don't exchange time for money; Create assets and live the life of your dreams; The most valuable real estate in the world; Frank Kern; Chalene Johnson; Tony Robbins |
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So what should you do?1. You turn your passion into a business; 2. You turn your pain into profit; 3. You can make money while you sleep; 4. You can help people all over the world; 5. Your profit margins are huge; 6. You can travel all over the world; 7. You work more effectively one-to-many, NOT just one-to-one; Chapter 3: Positioning Yourself as an 'Expert' Authority; Be a specialist; 1. Passion; 2. Pain; 3. Practice; 4. Performance; 5. Personality; 6. Profitable; Align with your audience; Who do you have empathy for?; Know your audience; Problems = opportunity; Why should I listen ...? |
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1. Why should I listen?2. Why should I listen to this?; 3. Why should I listen to this now?; 4. Why should I listen to you?; Chapter 4: Proving Credibility with a Personal Story; Vulnerability is a strength; But I don't have a story; Curiosity killed the cat; Questions equal interest; Narration v. dialogue; Put the audience in the scene; S.A.V.E. the scene; A story must not be told, it must be relived; No struggle, no story; Outward struggle, inner conflict; The summit scene; Before and after; Zero to hero; Chapter 5: Producing World-class Content; In the flow, but NOT in the know |
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A solution frameworkBeing seen as an expert authority; Where the real money is made; Create once, leverage forever; The mind is like a computer; Diving deeper; Conscious v. unconscious delivery; Let me ask you a question ... ; Thinking to learn v. listening to learn; Get agreement along the way; Feedback is the breakfast of champions; Stop just giving information; People learn best by association; Chapter 6: Productizing Your Knowledge; Passion into BIG profits; Products and services; Packaging the genie within; Why products?; Why services?; Live events; Times have changed for good |
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Audio programmesScreen capture programmes; Recording of a live event; Instructional unpacking of a performance; Online membership programmes; Software tools; Comprehensive workshop-style training courses; High-end group mentoring programmes; Multi-speaker events; Creating multiple formats; Chapter 7: Promoting Yourself and Your Services; How NOT to promote yourself and your services; OK, so what should you do instead?; Give and you shall receive; Turn the sales process into an educational process; Creating the marketing machine; Spend money to make money; Captivate attention |
| Summary |
It's time to get paid what you're truly worth Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset. You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do. You don't need to be qualified, certified or have letters after your name. Your qualification to do this work is your life exper |
| Notes |
Online resource; title from PDF title page (EBSCO; viewed on March 4, 2015) |
| Subject |
New business enterprises.
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Small business -- Management.
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Entrepreneurship.
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entrepreneurs.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Entrepreneurship
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New business enterprises
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Small business -- Management
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| Form |
Electronic book
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| ISBN |
9780857086143 |
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0857086146 |
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0857086154 |
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9780857086150 |
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