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Book Cover
Book
Author Rotzoll, Kim B.

Title Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll and James E. Haefner with Steven R. Hall
Edition Third edition
Published Urbana : University of Illinois Press, [1996]
©1996

Copies

Location Call no. Vol. Availability
 MELB  659.1042 Rot/Aic  AVAILABLE
Description xii, 209 pages : illustrations ; 24 cm
Contents Introduction: Tools to "Clear the Deadwood" -- 1. Idea Systems - Institutions: Advertising and Classical Liberalism -- 2. Idea Systems - Institutions: Advertising and Neo-Liberalism -- 3. Helpful Perspectives on Advertising as an Institution -- 4. Advertising and the Economy -- 5. Advertising and Its Audience -- 6. Advertising and the Media -- 7. Advertising and Regulation -- 8. Ethical Issues in Advertising
Analysis Advertising
Bibliography Includes bibliographical references
Subject Advertising -- Social aspects.
Advertising.
Author Haefner, James E.
Hall, Steven R.
LC no. 95041806
ISBN 0252022122 (acid-free paper)
0252065425 (paperback: acid-free paper)