Description |
xii, 209 pages : illustrations ; 24 cm |
Contents |
Introduction: Tools to "Clear the Deadwood" -- 1. Idea Systems - Institutions: Advertising and Classical Liberalism -- 2. Idea Systems - Institutions: Advertising and Neo-Liberalism -- 3. Helpful Perspectives on Advertising as an Institution -- 4. Advertising and the Economy -- 5. Advertising and Its Audience -- 6. Advertising and the Media -- 7. Advertising and Regulation -- 8. Ethical Issues in Advertising |
Analysis |
Advertising |
Bibliography |
Includes bibliographical references |
Subject |
Advertising -- Social aspects.
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Advertising.
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Author |
Haefner, James E.
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Hall, Steven R.
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LC no. |
95041806 |
ISBN |
0252022122 (acid-free paper) |
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0252065425 (paperback: acid-free paper) |
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