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Author Hall, Stacey, 1965-

Title Attracting perfect customers : the power of strategic synchronicity / Stacey Hall and Jan Brogniez
Edition 1st ed
Published San Francisco : Berrett-Koehler, ©2001
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (xiii, 204 pages)
Contents Part I: The Six Success Standards of Strategic Synchronicity -- Be on Purpose with Your Mission -- You Have the Power to Attract Whatever You Desire -- Like Attracts Like. Whom Do You Like? -- Choose Collaboration, Not Competition -- Your Customers and Clients Want You to Succeed -- Praise and Gratitude Open the Door to Abundance -- Part II: The Strategic Synchronicity Planning Process -- What Is Your Vision of Your Most Perfect Customers? -- What Makes Your Perfect Customers Tick? -- What Does Your Perfect Customer Expect You to Deliver? -- Where Do You Have Room for Improvement? -- Multiplicity ... When One Plan Is Just Not Enough!
Summary Offers a more satisfying, effective, and profitable sales and marketing model. Provides tips for transforming any business into an irresistible magnet for attracting and retaining perfect customers, as well as employees, vendors, and other stakeholders. Offers simple, fun, and easy-to-follow exercises that anyone in any organization can immediately and effectively use to attract better customers, enjoy their work more, and increase profitability. Attracting Perfect Customers takes readers beyond guerrilla marketing, relationship selling, and permission marketing to a place where there is an abundance of perfect customers and clients just waiting to be served. The authors lead readers step-by-step through a paradigm shift in their approach to sales and marketing. Readers will learn to use the Strategic Attraction Planning (TM) process, which requires just five minutes of planning each day and makes businesses so highly attractive that perfect customers and clients are drawn to them, like a lighthouse in a storm
Bibliography Includes bibliographical references (pages 195-196) and index
Subject Customer relations.
BUSINESS & ECONOMICS -- Public Relations.
BUSINESS & ECONOMICS -- Customer Relations.
Customer relations.
Genre/Form Electronic books
Form Electronic book
Author Brogniez, Jan, 1965-
ISBN 9781605098494