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Book Cover
Author Christensen, Clayton M., author

Title Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Edition First edition
Published New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016]


Location Call no. Vol. Availability
 MELB  658.4 Chr/Cal  AVAILABLE
Description xix, 262 pages ; 24 cm
Contents Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs
Summary Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs
Bibliography Includes bibliographical references and index
Subject Creative ability in business.
Customer services.
Success in business.
Author Hall, Taddy, author
Dillon, Karen (Editor), author
Duncan, David S., author
ISBN 9780062435613 (hardcover)
0062435612 (hardcover)
9780062565235 (international edition)
0062565230 (international edition)