Routledge advances in management and business studies
Contents
Book Cover; Title; Contents; List of figures; List of tables; Contributors; Preface; Introduction: Interstratos; a pioneering project on internationalization of SMEs in Europe; Industry characteristics and internationalization processes in small firms; Forms and extent of success factors: the case of Switzerland; Entrepreneurial profiles and strategies for the larger market; International orientation and external resource dependence of Nordic engineering firms; Export orientation in open markets: the case of the Nordic countries; Export orientation: an econometric analysis
Summary
This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies
