Deakin University / All Locations

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Authors (Last name first) (1-3 of 3)
Guzman, Francisco
1 2017 Brand equity : defining, measuring and managing brand equity Guzman, Francisco Rating: Electronic Resources
2 2012 The challenges facing brand managers today Rating: Electronic Resources
3 2021 Consumer Brand Relationships Guzman, Francisco Rating: Electronic Resources
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Brand equity : defining, measuring and managing brand equity