1. Entrepreneurship research and decision-making -- 2. Decision-making research in cognitive psychology -- 3. Entrepreneurial decision-making -- 4. Participants, tasks and methods of analysis -- 5. Cognitions in experts and novices -- 6. Opportunities found and rejected -- 7. Conclusions and implications
Summary
"This book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success." "Presenting a combination of cognitive psychology and entrepreneurship theory with important practical implications, this book will strongly appeal to those involved in the study of entrepreneurship and cognitive psychology, and business and management. Entrepreneurs themselves will also find much to interest them in this book."--BOOK JACKET
Bibliography
Includes bibliographical references (pages 134-147) and index