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E-book

Title Innovative marketing strategy : balancing commercial goal and corporate social responsibility / editors, Kamal Gupta, V.B. Angadi, M.R. Das
Edition 1st ed
Published Mumbai [India] : Himalaya Pub. House, 2010

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Description 1 online resource (354 pages) : illustrations
Contents COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES -- RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES -- A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS -- MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES
SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING
Summary Inaugural Address Innovative Marketing Strategies - Rural Perspectives Balancing Commercial Goal and Corporate Social Responsibility Innovative Marketing Strategy: Challenges & Opportunities (Background Material of the Seminar) Evolution in Agricultural Marketing in India Rural Marketing and Farmer's Clubs Tea Marketing is no more a Fashionable Slogan in India Value Chain Finance in Agriculture: Business Opportunities for Financial Institutions Innovative Marketing Mix Strategies - A Rural Perspective Retail Marketing From Farm-To-Fork- Some Challenges Down to Earth innovation: The key to success in Rural Marketing Current and Innovative Marketing Strategies for Rural India Marketing Strategies to Retain Customers for Survival and Growth Sula Wines: Breaking new ground with innovative Marketing Strategies Innovative Marketing Strategies in Current Business Environment - A Special Reference to Cellular Service Providers Changing Profile of Banking Development in Rural India Innovative Marketing Strategies for Private Medical Practitioners Employee Empowerment in Malls: The Influence of Personality Variables Successful Innovative Marketing Innovative Strategies in fertilizer Industry Corporate Governance - An Insight Consumer Response to Private Labels Human Resource Branding Gold, Oil & USD: A Linkage Cellular Service Industry in India - A Need for Innovative Marketing
Bibliography Includes bibliographical references
Notes Print version record
Subject Marketing -- Management.
Strategic planning.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Marketing -- Management
Strategic planning
Form Electronic book
Author Gupta, Kamal
Angadi, V. B
Das, M. R
ISBN 9781441662507
1441662502
1282804219
9781282804210
9789350431375
9350431378
818488527X
9788184885279