Description |
1 online resource (354 pages) : illustrations |
Contents |
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES -- RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES -- A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES |
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DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS -- MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES |
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SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING |
Summary |
Inaugural Address Innovative Marketing Strategies - Rural Perspectives Balancing Commercial Goal and Corporate Social Responsibility Innovative Marketing Strategy: Challenges & Opportunities (Background Material of the Seminar) Evolution in Agricultural Marketing in India Rural Marketing and Farmer's Clubs Tea Marketing is no more a Fashionable Slogan in India Value Chain Finance in Agriculture: Business Opportunities for Financial Institutions Innovative Marketing Mix Strategies - A Rural Perspective Retail Marketing From Farm-To-Fork- Some Challenges Down to Earth innovation: The key to success in Rural Marketing Current and Innovative Marketing Strategies for Rural India Marketing Strategies to Retain Customers for Survival and Growth Sula Wines: Breaking new ground with innovative Marketing Strategies Innovative Marketing Strategies in Current Business Environment - A Special Reference to Cellular Service Providers Changing Profile of Banking Development in Rural India Innovative Marketing Strategies for Private Medical Practitioners Employee Empowerment in Malls: The Influence of Personality Variables Successful Innovative Marketing Innovative Strategies in fertilizer Industry Corporate Governance - An Insight Consumer Response to Private Labels Human Resource Branding Gold, Oil & USD: A Linkage Cellular Service Industry in India - A Need for Innovative Marketing |
Bibliography |
Includes bibliographical references |
Notes |
Print version record |
Subject |
Marketing -- Management.
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Strategic planning.
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BUSINESS & ECONOMICS -- Marketing -- General.
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BUSINESS & ECONOMICS -- Distribution.
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Marketing -- Management
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Strategic planning
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Form |
Electronic book
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Author |
Gupta, Kamal
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Angadi, V. B
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Das, M. R
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ISBN |
9781441662507 |
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1441662502 |
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1282804219 |
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9781282804210 |
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9789350431375 |
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9350431378 |
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818488527X |
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9788184885279 |
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