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Book Cover
E-book
Author Guo, Chao

Title The Quest for Attention Nonprofit Advocacy in a Social Media Age
Published Redwood City : Stanford University Press, 2020

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Description 1 online resource (258 p.)
Contents Cover -- Contents -- Acknowledgments -- Chapter 1: Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm -- Chapter 2: The Context of Social Media Advocacy -- Chapter 3: Getting Attention: An Organizational-Level Analysis -- Chapter 4: Building an Explanatory Model at the Message Level -- Chapter 5: Beyond Clicktivism: From Attention to Impact -- Chapter 6: The Future of Nonprofit Advocacy in a Data-Driven World -- Methodological Appendix to Chapter 4 -- Notes -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S
T -- U -- V -- W -- X -- Y -- Z
Summary Nonprofit advocacy in a data science world: pay attention to attention
Notes Description based upon print version of record
Subject Nonprofit organizations -- Political activity.
Social media.
social media.
Nonprofit organizations -- Political activity
Social media
Form Electronic book
Author Saxton, Gregory D
ISBN 9781503613089
1503613089