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Book Cover
Streaming video
Author Tseëlon, Efrat, author

Title Why people buy fashion / Efrat Tseëlon, Maria Graça Guedes
Published London : Henry Stewart Talks, 2014

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Description 1 online resource (1 streaming video file (24 min.)) : colour, sound
Series Why we buy : understanding consumer behavior
Henry Stewart talks. Business and management collection. Why we buy
Contents The fashion market -- Fashion value -- Why does fashion change? -- How do fashion trends emerge? -- Counter-culture anxiety -- Cultural models of idealised reality -- Cultural conflict between mainstream and margin -- Appropriation of group specific symbols -- Fashion diffusion theories -- Dynamics of fashion adoption -- Diffusion of innovation -- Contemporary fashion opinion leaders -- From hierarchical to fragmented system -- From group pressure to individuality -- Change of consumer focus -- Decentralisation of fashion -- Decline of sartorial rules -- Young fashion consumers -- Silver fashion consumers -- The after-effects of the economic downturn -- Western consumer mega trends -- Technology-driven retailing -- Mature and developing markets -- The Western European market -- Micro level explanations -- Macro level explanations
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Subject Consumer behavior.
Fashion merchandising.
Fashion -- Psychological aspects
Fashion -- Social aspects
Consumer behavior.
Fashion merchandising.
Fashion -- Psychological aspects.
Fashion -- Social aspects.
Form Streaming video
Author Guedes, Maria Graça, author
Other Titles HS talks
H.S. talks
HS talks
H.S. talks
HS talks
H.S. talks