The fashion market -- Fashion value -- Why does fashion change? -- How do fashion trends emerge? -- Counter-culture anxiety -- Cultural models of idealised reality -- Cultural conflict between mainstream and margin -- Appropriation of group specific symbols -- Fashion diffusion theories -- Dynamics of fashion adoption -- Diffusion of innovation -- Contemporary fashion opinion leaders -- From hierarchical to fragmented system -- From group pressure to individuality -- Change of consumer focus -- Decentralisation of fashion -- Decline of sartorial rules -- Young fashion consumers -- Silver fashion consumers -- The after-effects of the economic downturn -- Western consumer mega trends -- Technology-driven retailing -- Mature and developing markets -- The Western European market -- Micro level explanations -- Macro level explanations
Notes
Animated audio-visual presentation with synchronized narration