| Description |
xxi, 424 pages ; 24 cm |
| Series |
Guilford communication series |
|
Guilford communication series.
|
| Contents |
The purpose of this book -- Understanding the issues -- Parallels with women in diverse fields -- Women in management and entrepreneurship -- The promise of diversity for public relations -- African Americans, Asian Americans, and Hispanic Americans in U.S. public relations -- Credibility, encroachment, power, and sublimation -- The gender gap in public relations salaries -- Public relations roles -- The glass ceiling -- Explaining gender inequity in the work place -- Liberal feminist strategies for women's advancement -- Feminist strategies with radical intent -- Final thoughts |
| Summary |
"The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark volume presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. For educators and students, the book provides ideas and data that will bring gender and other diversity issues into the forefront of discussion. Public relations professionals, for their part, will gain the tools needed to critically examine their organizational structures and work toward fair and effective solutions." |
|
"The volume integrates the theoretical literature of public relations and gender with results of a major longitudinal study of public relations professionals nationwide. It also draws on extensive personal interviews and focus groups to tell the stories of several dozen women with diverse experiences in the field. The focus is on how gender comes into play in such vital areas as professional roles, salaries, career satisfaction, and perceptions of working conditions and career opportunities. Specific topics covered include: factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap and the glass ceiling; and how to bring about change on individual, organizational, and societal levels." |
|
"This book is essential reading for public relations professionals, scholars, educators, and students. It will also be of interest to a broad audience in mass communication, organizational sociology, management, and women's studies."--BOOK JACKET |
| Notes |
Paperback edition published by Routledge: 2013 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
|
|
Sex role in the work environment.
|
| Author |
Hon, Linda Childers, author
|
|
Toth, Elizabeth L., author
|
| LC no. |
00052088 |
| ISBN |
1572306262 (cloth) |
|
