| Description |
1 online resource (249 pages) |
| Contents |
Cover; Half Title; Series Page; Title Page; Copyright Page; Table of Contents; Preface; Part I Research Reviews; Chapter 1 The Chief Executive Officer's Internal Communication Role: A Benchmark Program of Research; Chapter 2 Role Taking and Sensitivity: Keys to Playing and Making Public Relations Roles; Part II Reports of Original Research; Chapter 3 Public Relations and ""Women's Work"": Toward a Feminist Analysis of Public Relations Roles; Chapter 4 Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for Women Working in Development Communication |
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Chapter 5 The Limits of Symmetry: A Game Theory Approach to Symmetric and Asymmetric Public RelationsChapter 6 Organizational Ideology, Structure, and Communication Efficacy: A Causal Analysis; Chapter 7 Conflict Between Public Relations Agencies and Their Clients: A Game Theory Analysis; Chapter 8 How Publics, Public Relations, and the Media Shape the Public Opinion Process; Chapter 9 Effects of Involvement on Reactions to Sources of Messages and to Message Clusters; Chapter 10 Communicating with Risk Takers: A Public Relations Perspective; Author Index; Subject Index |
| Bibliography |
Includes bibliographical references |
| Notes |
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with |
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Print version record |
| Subject |
Public relations.
|
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Public relations -- Research
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Public Relations
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public relations.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Public relations
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Public relations -- Research
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| Form |
Electronic book
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| Author |
Grunig, Larissa A
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Grunig, James E
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Association for Education in Journalism and Mass Communication. Public Relations Division.
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| ISBN |
9781136695391 |
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1136695397 |
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9780203812822 |
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0203812824 |
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