The case discusses Toyota's evolution from a small entrepreneurial family firm to global industry giant status; their role in driving industry-wide lean manufacturing, continuous improvement and quality, known as the Toyota Way; their responses to a series of highly visible product failures; and the resultant erosion of Toyota's reputation. The case concludes with Akio Toyoda, exhausted from his testimony, considering which combination of strategic, structural or cultural challenges led to the current recall crisis
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Title from resource description page (viewed July 24, 2014)
