| Description |
1 online resource (149 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Illustrations -- Preface -- Acknowledgements -- 1 What Is a Format? -- Going in Circles? -- Why Do Formats Matter? -- What Is a Format?: Three Paradoxes -- A Good Story -- Exercise: Getting Your Eye In -- References -- 2 Be Creative -- What Is Creativity? -- Getting to Know You: Some Insights From Jungian Psychology -- The Conscious and Jungian Typology -- The Jungian Unconscious -- But What About the Brain? -- Being Creative? -- Exercise: Flipping Modes -- References -- 3 Do Creative |
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Creativity as a Process: Some Background -- Prepare -- Play -- Participate -- Identify the Purpose -- the Big TEASER -- TE: Topics Or Trends Into Emotions -- A: Access -- S: Success -- E: Extremes -- R: Real Life -- Exercise: Practice Makes Perfect -- Get Picky -- References -- 4 Shape It -- Story Shapes -- Popular Format Story Shapes: The Three "Cs" -- Competition Formats -- Change Formats -- Choice Formats -- And Then There Was One... -- Exercise: Start at the End -- Building the Contours -- Exercise: Where in the World? -- But You Do Make the Rules -- Exercise: Who's in Control? |
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Story Dispensing -- Exercise: What Is the Trajectory? -- Back Round Again -- Exercise: Yes, But What Is It Really About? -- References -- 5 Build It -- Format Points -- Exercise: Stepping-Stones -- A Class Act -- Exercise: Act Up -- Keep the Beat -- Exercise: Finding the Beat -- Challenge It! -- Exercise: Set the Challenge/Get the Emotion -- A High-Wire Act -- Exercise: Take the Strain -- The Pot of Gold -- References -- 6 Design It -- Exercise: Getting Your Eye In (Again) -- Where in the World? -- Exercise: How Special Is "Special"? -- Sensible Advice -- Setting the Right Tone |
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Exercise: Striking the Right Note -- Good Value(s) -- Exercise: Set the Code -- Bringing It All Together: Mise-En-Scène -- Exercise: Detail It and Style It Out -- It's the One Where... -- Exercise: The One and Only -- Move Away From the Obvious? -- Exercise: Change Your Tune? -- References -- 7 Populate It -- What Is a Character? -- Story World Participant Roles -- Exercise: Hero of the Hour? -- The Antagonist -- Exercise: Opposing Forces? -- The Companion (Dispatcher/Helper/Mentor/Changemaker) -- Exercise: Three and Three -- Format Participant Roles -- Exercise: Who Is Invited? |
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Exercise: A Class Act -- Casting -- Finding Motivation -- Exercise: What's My Motivation? -- Note -- References -- 8 Drive It -- Driving Yourself -- Exercise: Know Your Drivers -- An Ideas Team -- Is Your Ideas Team "Just Right"? -- Exercise: Team Goldilocks -- Is Your Creative Climate Right for Ideas to Flourish? -- Driving Others to Believe in You -- Exercise: IWISHU -- Driving Others to Give You Feedback -- Exercise: Staying Positive -- Driving Others to Buy Your Format: Pitching! -- Different Forms of Pitches -- Pitch Content -- Bringing It Together and Keeping It Simple |
| Notes |
Description based upon print version of record |
|
Exercise: Pitching Checklist |
| Form |
Electronic book
|
| Author |
Marshall, Hazel
|
|
Green, Linda
|
| ISBN |
9781000805048 |
|
1000805042 |
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