| Description |
1 online resource (xiv, 146 pages) : illustrations (some color) |
| Contents |
Cover; Sex, Lies, and Brain Scans; Copyright; DEDICATION; ACKNOWLEDGEMENTS ; CONTENTS ; LIST OF FIGURES; LIST OF PLATES; Colour Plates; 1: HOW DOES NEUROSCIENCE IMPACT SOCIETY? ; 2: CAN NEUROSCIENTISTS READ YOUR MIND? ; How Much Mind-Reading Is Really Possible Today? ; The Limitations ; Good vs Bad Mind-Reading? ; 3: A RACIAL BIAS HIDING IN YOUR MIND? ; Measuring the Hidden Racial Bias with the Help of Neuroscience ; Can Racial Bias Be Changed? ; Why Do We Need to Think about Racial Bias? ; Screening for Racial Bias? ; 4: THE PERFECT LIE DETECTOR? ; How Often Do We Lie? ; How to Detect a Lie |
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Brain Networks of Deception Accuracy of fMRI for Lie Detection ; The Limitations ; 5: HOW MORAL IS YOUR BRAIN? ; Different Types of Moral Decision ; Morality of Intention ; In Search of the Morality Centre ; Abnormal Morality ; Abnormal Morality as an Excuse? ; Altered Morality ; Risky Potentials and Potential Risks ; 6: ARE YOU IN CONTROL? ; Control Centres in the Brain ; Out of Control? ; Can We Control Self-Control? ; How Much Control Do We Really Have? ; Gaining Control ; 7: SHOW ME YOUR BRAIN AND I KNOW WHAT YOU BUY? ; Beyond Traditional Measures ; The Use of fMRI in Marketing Research |
| Summary |
The potential of fMRI is extraordinary. It allows us to observe brain activity in real time, build an understanding of thoughts and motivations, and discern unconscious biases. In a limited but real way we can now 'read minds'. Barbara Sahakian and Julia Gottwald explain the science, and consider the ethical implications of using these techniques |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 129-141) and index |
| Notes |
Print version record |
| Subject |
Neuropsychology -- Popular works
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Cognitive neuroscience -- Popular works
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Brain -- Psychophysiology -- Popular works
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MEDICAL -- Physiology.
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SCIENCE -- Life Sciences -- Human Anatomy & Physiology.
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Brain -- Psychophysiology
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Cognitive neuroscience
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Neuropsychology
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| Genre/Form |
Popular works
|
| Form |
Electronic book
|
| Author |
Gottwald, Julia, author
|
| LC no. |
2016948328 |
| ISBN |
9780191067174 |
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0191067172 |
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9780191067181 |
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0191067180 |
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