Title The digital effect

Published London, United Kingdom : SAGE Publications Ltd, 2016

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (29 min., 53 sec.)) : sound, colour Series SAGE video forum SAGE video forum Summary Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking and its digital marketing innovations Performer Presenter, Kelly Jo Golson Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on July 15, 2016) Subject Internet marketing. Internet marketing. Genre/Form Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author Golson, Kelly Jo, on-screen presenter ISBN 9781473990494 1473990491

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