| Description |
1 online resource (xvii, 312 pages) : illustrations |
| Contents |
Front cover; HOTEL CONVENTION SALES, SERVICES, AND OPERATIONS; Copyright page; Table of contents; PREFACE; ACKNOWLEDGEMENTS; ABOUT THE AUTHOR; CHAPTER 1: THE CONVENTION AND MEETINGS INDUSTRY: AN OVERVIEW; CHAPTER 2: THE ASSOCIATIONS, CONVENTION, AND MEETINGS MARKET; CHAPTER 3: THE CORPORATE MEETINGS MARKET; CHAPTER 4: THE INCENTIVE, SMERF, AND OTHER MARKETS; CHAPTER 5: THE ROLE OF CONVENTION BUREAUS AND OTHER DESTINATION MARKETING ORGANIZATIONS; CHAPTER 6: MARKETING AND ADVERTISING STRATEGIES; CHAPTER 7: CONVENTION SALES NEGOTIATIONS AND CONTRACTS |
| Summary |
Cutting edge resource covering convention planning, sales and operations |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Congresses and conventions.
|
|
Hospitality industry -- Marketing.
|
|
BUSINESS & ECONOMICS -- Small Business.
|
|
Congresses and conventions.
|
|
Hospitality industry -- Marketing.
|
| Form |
Electronic book
|
| ISBN |
0080478379 |
|
1136398031 |
|
1136398074 |
|
1136398082 |
|
1138432830 |
|
9780080478371 |
|
9781136398032 |
|
9781136398070 |
|
9781136398087 |
|
9781138432833 |
|
