| Description |
1 online resource |
| Contents |
Intro; Contents; List of Figures; List of Tables; Introduction; About the Author; Acknowledgements; Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry; Introduction; Background; Employer Branding: A Different Approach; Employer Branding Advantages; Importance of Employer Branding; Process and Involvement in Employer Branding; Next Step in the Process; What is Next?; Stronger Employee Engagement; Implementing Employer Branding in the Hospitality and Tourism Industry; Examples of Employer Branding in the Hospitality and Tourism Industry |
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Chapter 2: Employer Branding -- A Historical PerspectiveIntroduction; Origins of Employer Branding; Use of the Term Employer Brand; Managing an Employer Brand and Talent; Finding and Keeping Talent; How Micro-Managing can Negatively Impact an Employer Brand; Impact of Employer Branding; Employer Branding in the Hospitality and Tourism Industry; The Importance of Alumni in Employer Branding; Chapter 3: Sustainability and Employer Branding; Introduction; Sustainability; Sustainability in the Hospitality and Tourism Industry; Sustainable Human Resources Management; Diversity and Inclusion |
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Examples of CSR in the IndustryConclusions; Chapter 4: Hospitableness in Human Resources Management; Introduction; Background; Hospitality and Hospitableness; Hospitableness in HRM; Example from Practice; Servant Leadership in HRM; A Vision on HRM in the Hospitality and Tourism Industry; Practices of Hospitableness in HRM; More Hospitableness Examples from the Industry; Negative Cases Where H & H in HRM Seems Absent; Inner Work-Life Balance; Conclusion; Chapter 5: Pelican Hotels & Resorts' Considerations for the Future; Introduction; Background and Profile; Further Developing the Brand |
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Next PhaseInternal-External Brand Alignment; More to Deal With; Brand Strategy Effectiveness; PHR's Diversity Stand; Management Commitment to Diversity; Teamwork Culture; Conclusion; Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel; Introduction; Background; Organisation Identity and Branding; Internal Branding; Talent Management and Phases of Life; Conclusions; Phases of Implementing Internal Branding at the Sanctuary Hotel; Chapter 7: Culture Influencing Employer Branding; Introduction; Background; Culture Differences and Hofstede; Other Comparisons of Cultures |
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Cultures Netherlands and Thailand ComparedIndividual Employee Cultural Differences and Case Study; Alignment of Employees' Perceptions with the Employer Intentions; Employees' Employer Brand Perception and Cultural Differences; Suggestions for the Hotels; Chapter 8: Developing Employer Branding in Pegasus Hotel; Introduction; Background; Recognising and Retaining Talent; Employer Branding and EVP; Finding Out About Employer Branding and the EVP in the Pegasus Hotel; Results: Employer Branding and EVP in the Pegasus Hotel; Recruiting Employees and Recognising Talent |
| Summary |
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed May 29, 2019) |
| Subject |
Hospitality industry -- Personnel management
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Tourism -- Personnel management
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Hospitality industry -- Management
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Tourism -- Management
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Tourism industry.
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BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
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Hospitality industry -- Management
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Hospitality industry -- Personnel management
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Tourism -- Management
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Tourism -- Personnel management
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| Form |
Electronic book
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| ISBN |
9781789730692 |
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1789730694 |
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9781789730715 |
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1789730716 |
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