| Description |
1 online resource (22 pages) |
| Summary |
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues |
| Notes |
Copyright © 2018 MIT Sloan Management Review 2018 |
| Issuing Body |
Made available through: Safari, an O'Reilly Media Company |
| Subject |
Creative ability in business.
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Creative thinking.
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Technological innovations.
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New products.
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Creative ability in business
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Creative thinking
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New products
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Technological innovations
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| Form |
Electronic book
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| Author |
Michel, Stefan, author
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Hinterhuber, Andreas, author
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Liozu, Stephan, author
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Kohli, Ajay, author
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Sawhney, Mohanbir, author
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Steenkamp, Jan-Benedict, author
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Homburg, Christian, author
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Copaṛā, Sunīla, author
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Wouters, Marc, author
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Ritson, Mark, author
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Mohr, Jakki, author
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Gebauer, Heiko, author
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Nambisan, Satish, author
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Anderson, James, author
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Ng, Irene, author
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O'Beirne, Rebecca, author
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Monroe, Kent B., author
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Bharadwaj, Sundar, author
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Safari, an O'Reilly Media Company
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