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Book Cover
Book
Author Dann, Susan J.

Title ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch / Susan Dann, Stephen Dann & Paul Gaskin
Edition Third edition
Published Sydney, N.S.W. : McGraw-Hill Irwin, [2006]
©2006

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  659.1 Bel/Aap 2006  Supplement  AVAILABLE
 W'PONDS  659.1 Bel/Aap 2006  Supplement  AVAILABLE
 W'PONDS  659.1 Bel/Aap 2006  Supplement  AVAILABLE
 WATERFT BUSINESS  659.1 Bel/Aap 2006  Supplement  AVAILABLE
 W'PONDS  659.1 Bel/Aap 2006  Supplement  AVAILABLE
Description vii, 88 pages : illustrations ; 29 cm
Summary ANZ supplement to accompany advertising and promotion: an integrated marketing communications perspective
Notes ANZ supplement by Dann, Dann & Gaskin is packaged free with Advertising and promotion by Belch and Belch
Previous ed.: 2004
Bibliography Includes bibliographical references (pages 87-88)
Audience Undergraduate text
Notes Table of contents available at publishing body's website
Subject Advertising laws -- Australia.
Advertising laws -- New Zealand.
Advertising -- Australia.
Advertising -- New Zealand.
Communication in marketing.
Author Belch, George E. (George Eugene). Advertising and promotion
Dann, Stephen, 1973-
Gaskin, Paul
LC no. 00004070
ISBN 0074716107
Other Titles Half-title: Dann, Dann & Gaskin ANZ supplement to accompany Advertising and promotion
Australia and New Zealand supplement to accompany Advertising and promotion
Supplement to accompany Advertising and promotion