Machine derived contents note: Acknowledgments v -- Preface vii -- Setting the Stage 1 -- Why a Strategic Business Plan? 15 -- Developing Mission and Vision Statements 33 -- Describing a Line Of Business 43 -- Leading a Situational Assessment 53 -- Conducting an External Assessment 65 -- Commissioning a Competitive Analysis 71 -- Allocating Discretionary Dollars 83 -- Developing and Implementing Strategies 97 -- Monitoring the Implementation Plan 107 -- Refreshing the Strategic Business Plan 113 -- Appendix A: Internal Service Assessment Instrument 119 -- Appendix B: Excerpts from an Internal Assessment -- Summary 123 -- Appendix C: Interview Questions for the Competitive -- Analysis 129 -- About the Authors 131
