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Book Cover
E-book
Author Broega, Ana Cristina

Title Reverse Design : a Current Scientific Vision from the International Fashion and Design Congress
Published Milton : Chapman and Hall/CRC, 2018

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Description 1 online resource (717 pages)
Contents Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; CIMODE 2018 committees; Fashion and communication; Performative runway in backstage liquidity; From hair to cultivated leather-the use of Alexander McQueen's genetic information; The relevance of sketches in fashion design; Digital banners as shop windows: Narrative constructions of online fashion brands; The influence of soap operas in Brazilian fashion today; The world and the fashion "al revés" in António Variações; Facets of youth culture: Discursive construction of Ahlma fashion brand
Fashion films: A semiotics approach, a multimodal significationThe importance of language on the social medias of a brand; The effects of sense contained in the fashion advertising text: The Handred brand and the reiteration of genderless concept; Analysis of attributes in unisex and genderless clothing; Embroidery: The narrative of the ribbon of the presentation of Arthur Bispo do Rosário-confluences with contemporary visual artists; Eye tracking in fashion: An overview; Fashion, identities and cultures
Semiology: Culture as a symbol system and western influences comparison before and after the independence of 1947A geography of fashion, Medellín: 1900-1950; The Prêt-à-porter phenomenon and the boutiques in the dowtown area of Santiago, Chile; Internationalism and exoticism in the image of Aline Romanones and Consuelo Crespi; Reframing old age through design: An approach to promote empowerment; Dolce and Gabbana and Louis Vuitton: A study on the effect of gender stereotyping in the 21st century fashion campaigns
Fashion, identity and culture in the Chinese fashion system. China, inspiration for Chinese fashion designersThe pleasurable dressing of Loewe: From the store of Martínez-Feduchi to the showroom of Carvajal; Signifying the ritual legends of Brazilian Afro Religions: Candomblé and Umbanda in Teresina/Piauí/Brazil; Globalized brazilianness on the forming way of "Elementais"; Class tourism, working-class porn and cultural appropriation in fashion: An introduction; Affection sewn into hats: Identity, self-esteem, women's social relations
The lace fabric of Bahia clothing: From artisanal to industrialFashion design and craftwork: Subjectivation policies in the contemporary scenario; Chinese fashion, occidental fashion: A semiotic translation; The fashion design as a contribution to the preservation of Nazaré culture and costumes: 7 project; DIY and the slow fashion movement: Sew for yourself; Modes and Fashions of the colonial man from Minas Gerais: The indumentary of the defendants of the inconfidence of Minas Gerais; The aesthetics in fashion design and cultural studies
Summary The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location. The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid. CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. 'DISEÑO AL REVÉS' ('BACKWARD DESIGN') was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book
Notes The physiological aspects of senescence: Comfort and relationship with the clothing
Print version record
Subject Fashion design -- Congresses
Fashion -- Congresses
fashion and communication.
fashion, identities and cultures.
marketing and consumption.
product design.
sustainability in fashion and design.
teaching and education.
Fashion
Fashion design
Genre/Form Conference papers and proceedings
Form Electronic book
Author Cunha, Joana
Carvalho, Helder
Blanco, Manuel
García-Badell, Guillermo
Goméz-Chacón, Diana Lucía
ISBN 9780429766329
0429766327