| Description |
xxi., 179 pages : illustrations ; 24cm |
| Contents |
Foreword / Fru Hazlitt -- Le marque sonique -- Pt. 1. What is Sonic Branding? -- Ch. 1. The opportunity knocks -- Ch. 2. Jingle all the way -- Ch. 3. What the movies did for us -- Ch. 4. What is sonic? -- Ch. 5. The sciency bit -- Ch. 6. The three elements of sound -- Pt. 2. The Nature of Brands -- Ch. 7. A historical perspective -- Ch. 8. Brand and its symbols -- Ch. 9. McBrands -- Ch. 10. The essence of brand is belief -- Ch. 11. Turning beliefs into brands -- Ch. 12. Generating belief - the greatest story ever told -- Ch. 13. Any belief can become a brand -- Ch. 14. Definition of a brand -- Ch. 15. Branding -- Pt. 3. This is How We Do It -- Ch. 16. The sonic branding engine -- Ch. 17. Brand brief -- Ch. 18. Creative learning -- Ch. 19. Moodboards -- Ch. 20. Identity -- Ch. 21. Sonic language -- Ch. 22. Sonic guidelines -- Ch. 23. Sonic logo -- Ch. 24. Technical considerations -- Ch. 25. Experience -- App. Dialogues |
| Summary |
"'Sonic Branding' has been with us for over 100 years and has developed on both sides of the Atlantic. This book charts its rise from In My Merry Oldsmobile to Intel Inside via the world's great brands and demonstrates how Disney, Coke, British Airways and many others have taken full advantage of our delight in the expressive qualities of voice, ambience and, especially, music." "By taking a tour through the history of music in Hollywood, religion and advertising, Sonic Branding identifies the most important lessons for understanding the subject. In doing so, it creates a fantastic new resource for anyone who wants to harness the emotive power of music for brand-building. It will open the ears of those who want to know how their understanding and use of brands have been shaped by the smart use of music and it will change the way you listen to your world forever."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Bibliographical references: pages 173-174 |
| Subject |
Branding (Marketing)
|
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Advertising -- Brand name products.
|
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Music in advertising.
|
| Author |
Fulberg, Paul, 1973-
|
| LC no. |
2003046970 |
| ISBN |
1403905193 : |
|
