| Description |
1 online resource (293 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; Introduction; Chapter 1. Marketing and University Outreach: Parallel Processes; Chapter 2. Segmenting and Targeting the Organizational Market; Chapter 3. A Societal Marketing Orientation for University Extension; Chapter 4. Program Delivery: From Face-to-Face to Distance Learning; Chapter 5. Customers, Costs, and Context: An Integrated Approach to Funding University Outreach Programs and Services; Chapter 6. Developing a Comprehensive Promotional Plan |
|
Chapter 7. Whoa! Timeout!-Somebody Out There Is Sending Us a MessageChapter 8. Linking Marketing to Strategic Long-Range Planning; Chapter 9. The Role of Marketing Research and Decision Systems in the Marketing Process; Chapter 10. Marketing Information Sources for Outreach Professionals; Chapter 11. Model Programs in University Outreach; Chapter 12. Future Trends in University Extension; Index |
| Summary |
Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being succe |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Sauser, William I
|
|
Self, Donald
|
| ISBN |
9781317939757 |
|
1317939751 |
|
