| Description |
1 online resource |
| Contents |
Frontmatter -- Content -- Foreword -- Preface -- Introduction -- How do you want to be seen? -- 1. The Importance of Networks and Relationships -- 2. The Importance of Protocol in Networks -- The future of protocol; how new rituals might modernize protocol in our highly individualized age -- Protocol is an executor of Strategic Relationship Management -- 3. Developing a Networking Vision -- Upward mobility -- 4. Relationship Management Strategy -- 5. Relationship Echelons and Stakeholder Management -- 6. Developing a Relationship Management Plan -- Public sector Strategic Relationship Management -- The Municipality of Antwerp's story of facilitating benefits for the community -- 7. Relationship Management Capabilities -- 8. Assessing the Return-on-Relationship (RoR) -- 9. Relationship Performance Management -- Making relationship marketing more valuable -- 10. The Responsibility for Strategic Relationship Management -- 11. Implementing a Relationship Management Strategy; Implementing Change -- How a refugee organization professionalized its relationship management -- LinkedIn or Facebook? -- 12. Supporting the Networkers; Creating the Networking Tool Kit -- 13. Networking Events or Meetings -- The authors -- The Institute of Strategic Relationship Management -- Enroll in the postgraduate program Strategic Relationship Management of the Institute of Strategic Relationship Management -- Glossary -- Index -- Thank you -- Colophon |
| Summary |
In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity |
| Analysis |
relationship management, relationship marketing, stakeholder, stakeholders, stakeholder management, networking, external relations, business relationships, CRM, trust, reciprocity, business development, relationships, lobbying, diplomacy, customer relationship management, networking |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed March 26, 2019) |
| Subject |
Leadership -- Philosophy
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Executive ability.
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Management and management techniques.
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Organizational theory and behaviour.
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SOCIAL SCIENCE -- General.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Executive ability
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Leadership -- Philosophy
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| Form |
Electronic book
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| Author |
Bakker, Monica, author
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Collignon, Robert, author
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Smit, Getty, author
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Foqué, René, author of introduction
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| ISBN |
9789048540884 |
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9048540887 |
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