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Authors (Last name first) (1-3 of 3)
Fisk, Raymond P.
1
2008
Interactive services marketing
Fisk, Raymond P.
Third edition
Boston : Houghton Mifflin, 2008
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WATERFT BUSINESS
658.8 Fis/Ism 2008
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W'PONDS
658.8 Fis/Ism 2008
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MELB
658.8 Fis/Ism 2008
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2
2004
New service paradigms : AMA SERVSIG Conference 2003
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Electronic Resources
3
2007
Services marketing
First Asia-Pacific edition
Milton, Qld. : John Wiley & Sons, 2007
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WATERFT BUSINESS
658.8 Fis/Sma
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MELB
658.8 Fis/Sma
AVAILABLE
MELB
658.8 Fis/Sma
AVAILABLE
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