Title 2008 AMA Educators' proceedings : enhancing knowledge development in marketing / edited by James R. Brown, Rajiv P. Dant

Published Chicago, Ill. : American Marketing Association, 2008

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.800175 Tam/Epe	2008	AVAILABLE

Description 1 CD-ROM : sound, color ; 4 3/4 in 4 3/4 in Series Proceedings series (American Marketing Association). Educators' proceedings ; v. 19 Prior Title American Marketing Association. Educators' Conference. Educators' conference proceedings Bibliography Includes bibliographical references Notes System requirements: Windows: XP, 2000, NT. Mac: OS X v10.2.8, 10.3 or 10.4 Subject Marketing -- Congresses. Marketing -- Study and teaching -- Congresses. Marketing -- Management -- Congresses. Marketing research -- Congresses. Genre/Form Conference papers and proceedings. Author Mohr, Jakki J. Fisher, Robert. American Marketing Association. Educators' Conference (2008 : Chicago, Ill.) ISSN 0888-1839 ISBN 0877573336

Other Titles Enhancing knowledge development in marketing AMA Educator's proceedings

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