Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller
Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index
Summary
Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook
