| Description |
x, 252 pages : illustrations ; 25 cm |
| Contents |
Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover "home run" products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown pricing -- Flexible supply chains : how to design for greater agility end to end -- Goal alignment : reducing perverse incentive misalignment -- Store-level execution : increasing sales through better availability of products and store associates -- Technological risk : how retailers should assess and manage emerging technologies -- Companywide implementation : managerial issues affecting implementation |
| Summary |
""Few realize that there is more science than art in creating effective retailing. Fisher and Raman prove it!"͠Tom Stemberg Founder and former CEO, Staples" ""This book is required reading for today's data-laden decision makers who are seeking to put the heart and soul back into the buying process. Fisher and Raman show how to achieve great consumer retailing at the intersection of science, art, and serendipity."͠Rebecca Matthias Founder and President, Destination Maternity" ""In their chapter on supply chain flexibility, Fisher and Raman successfully capture and condense the ideas at the heart of our data-driven strategy into understandable tools that any executive or operations officer can use to increase profitability. I read this book with great interest."͠Miguel Diaz CFO, Zara" ""The power of Fisher and Raman's work is that it enhances and integrates the often-opposed quantitative and qualitative approaches to retailing and merchandising dilemmas. By offering statistical tools to cleanse and improve traditional numbers-based tactics and then encouraging a more nuanced understanding of the proper environment and incentives for deploying those tools, their book makes a very important contribution to more effective retail decision making."͠Walter Salmon Stanley Roth, Sr., Professor of Retailing, Emeritus, Harvard Business School" ""Of the many elements of inventory management, perhaps the hardest to master is sales forecasting. Our implementation of Fisher and Raman's excellent committee-based process has been a great success story at World͠and it is only a fraction of what their book has to offer. I believe that The New Science of Retailing will be an excellent guide and will be a great contribution to improving the business efficiency of the retail industry on a worldwide scale."͠Hidezo Terai CEO, World Co., Ltd." ""An illuminating text that can help any retailer support intuition with data-driven analysis. Professors Fisher and Raman's expertise lends powerful, objective insight for anyone studying or working in retail."͠Glen T. Senk Director and CEO, Urban Outfitters" "Inventory it is every retailer's nightmare. Carry too much, and you're left with unwanted surpluses and margin-killing markdowns. Carry too little, and you face stockouts, missed sales, and unhappy customers who end up shopping elsewhere. Worst of all, you know that the key to resolving your supply and demand dilemma is buried in the reams of consumer transaction data your business collects. The question is: how do you find it?" "In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman show you how. Drawing on cutting-edge retail analytics, the authors outline a practical approach to inventory management that leads to faster returns, fewer discounted offerings, and fatter profit margins. They share field-tested techniques that remove much of the guesswork that has dominated retail buying decisions, and enable retailers to look at data in specific ways to better understand and deliver what customers want, when and where they want it." "Featuring case studies of retailing organizations from around the world, The New Science of Retailing will help you:" "Mine your sales data to identify "home run" products you are missing" "Identify which products your customers want and what they are willing to pay for them" "Improve store-level execution by putting the right product in the right place at the right time" "Create a flexible supply chain with all partners aligned behind shared objectives. Benchmark your firm's performance against other retailers" "Assess and manage emerging technologies including RFID tags, point-of-sale scanners, and more" "Fisher and Raman show that even small improvements in matching supply with demand can literally double a retailer's profit. Whether you sell shoes or cell phones, toys or office supplies, this game-changing guide is your playbook for transforming mountains of customer data into a gold mine of profits."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business logistics.
|
|
Retail trade -- Management.
|
| Author |
Raman, Ananth.
|
| LC no. |
2009045240 |
| ISBN |
1422110575 (hardcover : alk. paper) |
|
9781422110577 (hardcover : alk. paper) |
|
