Title Integrating Supply and Demand / Tate, Wendy

Edition 1st edition Published MIT Sloan Management Review, 2015

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Description 1 online resource (3 pages) Summary If an organization only makes incremental improvements, it should expect only incremental increases to its profits. More dramatic gains in profitability require a radical overhaul to high-level organizational thinking. Our research suggests that demand and supply integration offers one such pathway to creating a culture that recognizes that an organization cannot simultaneously be all things to all customers. Instead, demand and supply integration helps companies get ahead by enabling organizations to make tough decisions about how to allocate scarce resources to optimize creation of value - and for which customers Notes Copyright © 2015 MIT Sloan Management Review 2015 Issuing Body Made available through: Safari, an O'Reilly Media Company Subject Creative ability in business. Creative thinking. Technological innovations. New products. Creative ability in business Creative thinking New products Technological innovations Form Electronic book Author Mollenkopf, Diane, author Stank, Theodore, author Da Silva, Andrea, author Davis, Edward, author Christopher, Martin, author Fisher, Marshall, author Jonsson, Patrik, author Mersereau, Adam, author Raman, Ananth, author O'Reilly for Higher Education (Firm)

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