Title Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor

Published Mason, OH : Thomson Custom Solutions, [2008] ©2008

Copies

Location	Call no.	Vol.	Availability
MELB	658.83 Fei/Mmr		AVAILABLE

Description xxvi, 689 pages : illustrations ; 28 cm Bibliography Includes bibliographical references and indexes Subject Marketing research. Marketing -- Management. Author Kinnear, Thomas C., 1943- Taylor, James R. (James Ronald), 1938- LC no. 2007926708 ISBN 0759391718 (softcover : alk. paper)

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