| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Over the past six quarters, it has not been business as usual at Dell Inc., the world's largest computer manufacturer. Growth rates at Dell have slowed tremendously, the company's earnings and stock price have plummeted, customer satisfaction levels have declined, and the relevancy of its Direct Business Model the driver of the company's success for the past 20 years has come into question, given changing market conditions and increasing competition in the computing industry. If Dell Inc. is to maintain its position as a leader in the computing industry, founder Michael Dell and his senior management team must find a way to overcome these problems and adapt to the changing market conditions |
| Notes |
Originally published in Bueso, P., Falgiani, J., & ORourke, J. S. (2006). Dell Inc.: An evolving reputational crisis. 06-18. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Dell Inc.
|
|
Strategic planning.
|
|
Marketing.
|
|
Computer industry.
|
| Form |
Electronic book
|
| Author |
Falgiani, Jeremy, author
|
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O'Rourke, James S., 1946- author
|
| ISBN |
9781526404725 (ebook) |
|
