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Book Cover
Author Bueso, Patricia, author

Title Dell Inc. : an evolving reputational crisis / Patricia Bueso, Jeremy Falgiani, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Over the past six quarters, it has not been business as usual at Dell Inc., the world's largest computer manufacturer. Growth rates at Dell have slowed tremendously, the company's earnings and stock price have plummeted, customer satisfaction levels have declined, and the relevancy of its Direct Business Model the driver of the company's success for the past 20 years has come into question, given changing market conditions and increasing competition in the computing industry. If Dell Inc. is to maintain its position as a leader in the computing industry, founder Michael Dell and his senior management team must find a way to overcome these problems and adapt to the changing market conditions
Notes Originally published in Bueso, P., Falgiani, J., & ORourke, J. S. (2006). Dell Inc.: An evolving reputational crisis. 06-18. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Dell Inc.
Strategic planning.
Computer industry.
Form Electronic book
Author Falgiani, Jeremy, author
O'Rourke, James S., 1946- author
ISBN 9781526404725 (ebook)