| Description |
1 online resource |
| Series |
Gabler Edition Wissenschaft. Applied marketing science/Angewandte Marketingforschung |
|
Journal of value chain management ; v. 1, no. 1/2 (special issue) |
|
Journal of value chain management ; v. 1, no. 1/2 (special issue)
|
|
Gabler Edition Wissenschaft. Angewandte Marketingforschung
|
| Contents |
E-Services: Opportunities and Challenges -- An Overview -- E-Services -- A Framework for Growth -- E-Services: A Synthesis and Research Agenda -- Enriching the Customer Experience: Implications for E-Marketers -- Opportunities of International E-Services: A Conceptual Model -- Customer Loyalty in Electronically Mediated Environments -- Efficient Product Choice through Ontology-based Recommender Systems -- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services -- E-Services and the New World of Retailing -- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study |
| Summary |
This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field 'E-Services'. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering |
| Analysis |
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
|
marketing |
|
Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
|
Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Bibliography |
Includes bibliographical references |
| Notes |
Text in English; preface in English and German |
| Subject |
Electronic commerce.
|
|
Electronic commerce.
|
|
Affaires.
|
|
Science économique.
|
|
Economie de l'entreprise.
|
|
Electronic commerce
|
| Form |
Electronic book
|
| Author |
Evanschitzky, Heiner
|
|
Iyer, Gopalkrishnan R.
|
| ISBN |
9783835096141 |
|
3835096141 |
|
9783835008014 |
|
3835008013 |
|
