| Description |
1 online resource |
| Series |
Journal of product & brand management, 1061-0421 ; v. 16, no. 7 |
|
Journal of product & brand management ; v. 16, no. 7
|
| Contents |
Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects |
| Summary |
The practice of pricing is undergoing constant change. The brand manager's decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing practice into an arena where factors other than cost determine optimal prices. The papers included in this e-book reflect the underlying theme that price setting practices by brand managers need to integrate the knowledge of consumers' psychologica |
| Notes |
Title from PDF cover (viewed February 13, 2008) |
| Bibliography |
Includes bibliographical references |
| Subject |
Pricing -- Psychological aspects
|
|
Consumer behavior.
|
|
BUSINESS & ECONOMICS -- Sales & Selling -- Management.
|
|
Consumer behavior
|
|
Pricing -- Psychological aspects
|
| Form |
Electronic book
|
| Author |
Estalami, Hooman
|
|
Maxwell, Sarah, 1938-
|
| ISBN |
9781846637193 |
|
1846637198 |
|
