| Description |
xii, 269 pages ; 24 cm |
| Series |
The entrepreneur magazine small business series |
|
Entrepreneur magazine small business series.
|
| Contents |
Machine derived contents note: Defining Your Market. -- Location, Sites, and Facilities. -- Equipment and Inventory. -- Personnel. -- Legal Requirements. -- Record Keeping and Taxes. -- Financial Management. -- Advertising and Promotion. -- Operations. -- The Start-Up Phase. -- Appendices. -- Glossary. -- Notes. -- Index |
| Summary |
Written by the experts, Organizing and Promoting Seminars is a complete A-to-Z guide on how to start, run, and grow your own seminar business. From defining your market and pricing your service to keeping records and attracting sponsors, here's where you'll learn how to identify marketable seminar topics; find and recruit qualified speakers; select appropriate locations; calculate start-up costs and manage expenses, fees, and taxes; work with temporary seminar employees, office and on-site personnel; advertise and promote your seminars through print media, direct mail, and the Internet; and handle licenses, permits, insurance, and other legal considerations |
| Notes |
At head of title: Entrepreneur magazine |
|
Includes index |
| Bibliography |
Includes bibliographical references (pages 261-262) and index |
| Subject |
Congresses and conventions -- Planning.
|
|
Entrepreneurship -- Study and teaching.
|
|
Seminars -- Planning.
|
| Author |
Entrepreneur Media, Inc.
|
| LC no. |
97031191 |
| ISBN |
0471162892 (alk. paper) |
|
